It was about thinking out of a box. And it was about teaching corporate social responsibility (CSR) from a different perspective.

In a SIDREC-led awareness initiative in collaboration with sponsors Bursa Malaysia, PPA Malaysia and KDU University College, the undergraduate CSR course was taken to another level.

The coursework culminated in a competition where students presented a promotional campaign proposal and a video to increase public awareness on the importance of saving and investment. The winning team took away RM9,000 worth of prizes contributed by the sponsors! Students also learned a thing or two about the capital market ecosystem, the availability of a redress avenue to resolve their issues with market intermediaries as well as the importance of financial and retirement planning.